May 21, 2022
In Welcome to the Forum
Association on edge. The Netherlands Authority for Consumers & Fax Lists Markets states in its Sustainability Claims Guideline that companies must be able to demonstrate that a sustainability claim is correct. They must regularly check that the claim is still valid and revise it if necessary. So make sure that consumers can trust that the information is up to date. 2. Being audited by an independent party Fax Lists Evidence from an independent party helps to make a credible sustainability promise. Think of recognition via a quality Fax Lists mark or control via a third party. An example is the Science Based. Target Initiative , a party that checks emission reduction targets and Fax Lists sets them against a quality bar. In addition, there are independent parties that have created a quality mark to help Fax Lists consumers make a sustainable choice. Think, for example, of the Beter Leven Keurmerk of the Fax Lists . The website of the quality mark indicates that all participating parties are checked (the farmer, the slaughterer, the meat processor, but also the supermarket). SMK (Stichting Milieukeur) is also an example of an independent party. It is important that the quality mark has a reliable reputation among consumers. The reliability can be called into question if it is unclear what Fax Lists the quality mark stands for, according to research . A concrete link between the quality mark and the sustainability Fax Lists advantage increases confidence. When it comes to quality marks, ACM states that a quality mark should not give the wrong impression about sustainability and that the quality mark must directly support the claim. So be careful in the use of quality Fax Lists marks, learn about the organizations that offer the quality marks and do not just use your own quality mark. Also assess the match between the type of product and the ideology or purpose behind the label.